Single-Use vs. Reusable Cystoscopes: A Cost Comparison Researched and wrote an evidence-based blog post comparing the operational and financial impact of single-use versus reusable cystoscopes. The article translated clinical and economic data into accessible content for healthcare providers, highlighting cost savings, workflow efficiencies, and patient care benefits while supporting Ambu’s single-use endoscopy value proposition.

Authored a healthcare technology blog highlighting Ambu’s partnership with Archeon Medical. Developed content that communicated the clinical and educational benefits of combining manual resuscitation and real-time ventilation feedback technologies for EMS and healthcare training.

Portfolio Highlight: Ambu aScope™ 5 Uretero Value & Cost Impact Guide Developed a structured sales enablement content system that translated clinical and economic inputs into a clear value narrative for commercial adoption discussions. Focus: Messaging architecture for sales enablement and buyer decision support.

Urology Platform Standardization Brief Designed a strategic decision-support content system translating clinical, operational, and economic data into an executive-ready narrative to support platform adoption decisions. Focus: Information design, messaging clarity, and decision architecture for complex healthcare buyers.

From Scene to ED: EMS Continuity Map -Email Campaign Asset. Created the concept, content strategy, and messaging for an insight-led visual asset that maps where care breaks down across the EMS continuum—from scene response and transport to ED handoff. Designed to educate healthcare professionals on operational and clinical challenges that impact patient outcomes while supporting a value-based, problem-first approach to storytelling and solution adoption.

Developed and authored a comprehensive FAQ resource for the Ambu® aScope™ 5 Uretero, designed to educate healthcare professionals on the clinical, operational, and financial benefits of single-use ureteroscopy. Responsible for content strategy, research, messaging development, copywriting, and document design. The piece translates complex product and workflow information into clear, user-focused answers that support customer education, product adoption, and sales enablement efforts.